—Student Work—

Everyone eats Oreos yet no one ever questions its strangely detailed design. What secrets does it hold? And why does it resemble free-masonic symbology? A small cookie raises some big questions.

CW: Julius Im

posters

Our posters will get the nation to share in Oreo’s wonder about the mystery of its design.

OOH

To get people thinking, our fortune teller machines will dispense wonder fuel: a small pack of Oreos with a mysterious prompt about the design.

packaging

To reverse-engineer the problem, we’ll take it to world-class designers who will weigh in with their answers through redesigns of packaging.