—Student Work—

When you’re a kid, lunch dynamics are important. So we’re positioning Rice Krispie Treats as the ultimate bargaining tool when dealing with the stresses of school life.

CW: Treanna Lawrence

Social

To kick off our campaign, each Rice Krispies pack will include one of five limited edition flavors. these gold sealed treats will be packaged in varying quantities, so it will be up to the super savvy to find the scarcest flavors. 

Digital

Digital ads on the Wall Street Journal and LinkedIn will target parents, further cementing the campaign’s call-to-action.

Pre-roll

Commercials and pre-rolls will target parents and kids alike to show the social benefits of Rice Krispies Treats.