—Student Work—
Hunger pangs hamper night-time fun. So this 24/7 Northeastern-based gas station is here to help feed empty stomachs to feed the night.
CW: Julius Im
DJ Loosey Goosey
At a select Wawa, we’re throwing a midnight hoagie fest, a late-night food and music festival palooza to feed not only the midnight munchies, but also the night itself.
OOH
Social
We’ll speak to night owls and remind them they don’t need to go to bed hungry.
The Wawa Signal
Alert your friends it’s time for a Wawa run with the Wawa signal and solve the late-night emergency hunger. Just think of it as a bat signal, except with goose honks.
Hoagie Mobile
The Hoagiemobile will air-drop coupons for a few lucky night owls who can redeem them on the spot from the Hoagiemobile.
Wild Goose Chase
We’ll create an AR wild goose chase where once the user catches the goose, they’re rewarded with deals for hoagies at their local Wawa.