—Student Work—
To get men to join Weight Watchers, we utilized Weight Watchers point system to turn losing weight into a team competition. Losing weight is easier when people are rooting for you.
posters
DIRECT MAIL starter kit
After you sign up and join a team, you will receive a team starter kit. Let the season begin.
WW Intramural Sports League
Weekly intramural games where teams compete and get points for showing up and playing. Being healthy is more than just how you eat.
Team Grilling Meal Kit
Getting your team to get together and cook after the Intramural game encourages healthy eating and team bonding.
App extension
A section of the existing Weight Watchers app where individuals can check how their team is doing each week. And a group message for encouraging and not so encouraging comments.
SUPER BOWL PASSES
The team with the most points will win a ticket to go to that year’s Super Bowl.
